2005 - The Birth of the EBR 501
In 2005, Isomoto created the EBR 501 specifically for legendary player Efren Bata Reyes to match his unique playing style.
This marked the birth of the EBR brand and established the philosophy of creating high-performance, custom-designed cues for professional players.
2012 - What is the Ultimate Cue?
Through trial and error, Isomoto discovered the ultimate cue that would maximize Efren's performance. However, the technology to consistently produce this cue was lacking.
